FORMULA 1
A New Chapter








Sky Sports
Sky Sports shines a light on the defining chapters of F1 history, while proudly marking its own: the exclusive live broadcast of every F1 race from 2019 onwards.

In a single, continuous shot, we take the viewer through the pit lanes of time, reliving
the eras, rivalries and icons that shaped the sport, from the roaring 1950s to the high-tech present day. Fangio the grandfather, Peterson the pioneer, Prost and Senna the rivals, Schumacher the legend, Hill the ’96 champion and Hamilton the undisputed...

An ambitious tribute that cemented Sky’s role in the ever evolving story of Formula 1.

My Role: Creative, Copywriter
Director: Lieven Van Baelen












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