CONTACT
SKY ORIGINALS
SHE TRANSFORMS FROM A DISEMPOWERED YOUNG WOMAN TO A SWEET BUT DEADLY SERIAL KILLER HIDING IN PLAIN SIGHT. LEANING INTO THE CAMPAIGN PROPOSITION OF ‘SWEET BUT DEADLY’, WE JUXTAPOSE RHIANNON’S GENTLE EXTERIOR WITH THE UNHINGED KILLER THAT'S BEEN DORMANT—UNTIL NOW.
AT WATERLOO STATION, A SWEETPEA-THEMED KIOSK DREW PASSERSBY IN WITH CHARMING SWEETS AND FLOWERS—ONLY TO REVEAL A DARK TWIST.
TO DEEPEN THE EXPERIENCE, WE DISTRIBUTED A LOCAL GAZETTE FILLED WITH IN-WORLD ARTICLES, SPOOF ADS, AND A PLAYFUL CROSSWORD PACKED WITH STORY CLUES AND HIDDEN DETAILS FOR FANS TO DISCOVER.
MY ROLE / CREATIVE DIRECTOR / ART DIRECTOR
PHOTOGRAPHY / SIMON EMMETT
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